Cookies
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They allow the platform to recognize your device on your next visit and to remember certain preferences and settings.
In addition to standard cookies, we also use similar technologies: local storage, session storage and tracking pixels. For simplicity, all of these technologies are collectively referred to as "cookies" in this policy.
- Accept all cookies
- Reject non-essential cookies
- Manage your preferences by category
Essential (functional) cookies do not require your consent, as they are necessary for the platform to function. All other categories require your explicit consent.
You can change your preferences at any time via the "Cookie settings" link at the bottom of the page, or in your account settings.
Legal basis: Legitimate interest / necessary for the service. They do not require consent.
- session_id — identifies the current session; deleted when the browser is closed
- auth_token — authentication verification; 30 days
- csrf_token — protection against CSRF attacks; session
- user_preferences — stores language and UI settings; 1 year
- cookie_consent — remembers your cookie preferences; 1 year
3.2. Analytics cookies
Legal basis: Consent (Art. 6(1)(a) GDPR).
They are used to understand how users interact with the platform — which features are used most often, where users encounter difficulties and how we can improve the user experience.
- _ga, _ga_* (Google Analytics 4) — traffic and behavior analysis; 2 years
- _gid (Google Analytics) — distinguishing between users; 24 hours
- invexa_session_analytics — internal feature analysis; session
Data from analytics cookies is anonymized or pseudonymized. When IP anonymization is enabled in Google Analytics, your actual IP address is not transmitted to Google.
3.3. Functional / Personalization cookies
Legal basis: Consent.
They enable a more personalized experience — remembering preferences, themes and recently used features.
- invexa_ui_theme — light/dark theme; 1 year
- invexa_dashboard_layout — Dashboard layout; 6 months
- invexa_recent_actions — recently used features; 30 days
3.4. Marketing / Advertising cookies
Legal basis: Consent.
Invexa does not display third-party advertising on the platform. Marketing cookies are used solely to measure the effectiveness of our own marketing campaigns (e.g. tracking whether a sign-up came from a specific campaign).
- _fbp (Meta Pixel) — measuring conversions from Facebook/Instagram ads; 90 days
- _gcl_au (Google Ads) — measuring conversions from Google ads; 90 days
- invexa_campaign_source — internal campaign tracking; 30 days
Some cookies are placed directly by third parties when their services are used within Invexa:
Google (Google Analytics, Google Fonts): Google privacy policy — https://policies.google.com/privacy Meta/Facebook (when Meta Pixel is active): https://www.facebook.com/policy Stripe (payment processing): https://stripe.com/privacy We have no direct control over the cookies of these third parties. We recommend that you read their policies.
5.1. Through the platform - Access to the cookie settings: the "Cookie settings" link at the bottom of invexa.bg or Account settings > Privacy > Cookies.
5.2. Through your browser settings - You can block or delete cookies directly from your browser:
Chrome: Settings > Privacy and security > Cookies
Firefox: Settings > Privacy & Security > Cookies
Safari: Preferences > Privacy
Edge: Settings > Cookies and site permissions
IMPORTANT: Blocking essential cookies may cause the platform to malfunction or make it impossible to sign in to the platform.
5.3. Tracking opt-out tools
Google Analytics: https://tools.google.com/dlpage/gaoptout Your Online Choices (IAB): https://www.youronlinechoices.eu/
Data collected through analytics and marketing cookies is treated as personal data under GDPR where it can be linked to an identifiable individual. Such data is processed in accordance with the Invexa Privacy Policy.
Data collected through cookies:
Technical data about the device and browser
IP address (anonymized for analytics cookies)
Navigation behavior on the platform
Date and time of the visit
We reserve the right to update this policy in the event of changes to the technologies used or to the applicable legislation. In the event of material changes, we will notify you via a banner on the website. The current version is available at https://invexa.bg/cookies.
For questions regarding cookies and privacy:
IVI LABS OOD | UIC: 206802849
Address: 71 Stoycho Moshanov Str., Plovdiv, Republic of Bulgaria
Email: support@invexa.bgWebsite: https://invexa.bg
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